Score with our MVP Power Play!

Get in the game today!

Want to turn a frozen potato into a hot opportunity? Add Lamb Weston products to your lineup during our MVP Power Play Promotion! Not only will you receive rebates, but you can also enter monthly drawings to win cash prizes. It's a win-win-win for you, your customers and your bottom line!

Fries—the power of a triple play!

With gross margins typically between


fries can lead the roster as one of the most profitable menu items.1


of consumers will go out of their way to find their favorite fries.2

Now that's what we call going the distance!

Mix up your fries lineup

by adding fun seasonings, sauces or dips for a cost-effective addition to any daypart.

1 Datassential 2017, NPD Group, SupplyTrack 2017; 2 Datassential 2017

Turn an LTO into a touchdown!

Score extra points with MVP LTOs! Not only are limited-time offers major traffic drivers, but they can also help increase sales and generate some serious fan buzz for your restaurant.

LTOs are the perfect opportunity to introduce new trending flavors to your guests.

Nearly 1 in 2

guests want operators to get creative with fry offerings4 — LTOs can help you turn new flavors into "fan flavorites."

3 Datassential 2017; 4 Datassential, Lamb Weston Proprietary Research, 2017

Kick off your next winning streak with our winning MVP lineup!

Turn our Most Valuable Potatoes into More Valuable Profits for your business.

Sample our lineup of MVPs, and taste why operators consistently rank Lamb Weston #1 for quality, taste and consistency in overall performance.5

Get in the game today—enjoy great benefits all season long! Sign up below and receive:

  • Rebates of up to $500 on MVP purchases
  • Datassential eNewsletter containing recipe ideas, marketing strategies, profit calculators, customer insights, menuing tips, how to run a successful LTO, and more!
  • MVP Highlights Sheets featuring menu ideas, product and consumer insights, and more
  • Opportunity to participate in our regional LTO contests
    • 6 winners every month—$2,000 prize each
    • 3 Grand Prize winners—$5,000 prize each

5 Datassential 2017

Team up with these MVPs to create a championship menu!

Please complete all fields, select your MVP samples, then hit Submit at the end of the page.

Please select up to 3 MVPs to sample.

Product Selections
MVP Power Play Contest: Starts 2/1/19 at 12:00:01 a.m. PST and ends 6/30/19 at 5:00:00 p.m. PST. Multiple monthly entry periods apply. Open to restaurant operators located in the 50 U.S./D.C. that have purchased at least 10 cases of an eligible product before the end of the Contest. To enter during the Contest Entry Period, visit and follow the instructions to submit the online entry form, along with requested images, and a brief description of at least 10 words and no more than 150 words describing the eligible LTO. A list of eligible products is located at Entries received during the monthly entry period will be judged on the following criteria: (1) creativity, (2) culinary skills, (3) visual appeal. Limit 1 entry per operator per month. Prizes: Thirty (30) monthly winners, 2 winners per sales zone, will each be awarded $2,000. 3 grand prize winners will each be awarded $5,000. Total ARV: $75,000. Void where prohibited. Please visit for full official rules and details.

Thank you for registering for the MVP Power Play!

Thank you for becoming part of the MVP Power Play! You will recieve an email shortly containing details about the upcoming LTO contest, recipe ideas, custom POP support, and our Profitability Calculator. And be on the lookout for your eNewsletter in the next few weeks!

MVP Products Recipes