Value-Sizing has become a profitable tool for a wide range of foodservice operations. For just pennies more in food cost, you can offer customers a greater value, while the extra retail price paid generates even more profit!
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Value-Sizing Profits Add Up!
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| Value-Sizing Profit Analysis |
Regular Meal |
Value-Size Meal |
| French Fries Food Cost |
23¢ |
27¢ |
| Beverage Food Cost |
13¢ |
18¢ |
| Burger Food Cost |
72¢ |
72¢ |
| Total Food Cost* |
$1.08 |
$1.17 |
| Retail Selling Price |
$3.09 |
$3.58 |
| Gross Profit Per Order |
$2.01 |
$2.41 |
| Extra Profit Per Order |
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40¢ |
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*Food costs may vary. Example based on average of actual foodservice operator experience.
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Selling just 200 Value-Size orders per day, you can generate more than $28,800 per year in Value-Size profits!
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Offering Multi-Size Options Builds Profits too!
Increase your profits even more with Multiple-Sizing. The larger the serving, the more profitable it is. The small additional food cost for a larger size is easily offset by the higher retail price.
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| Retail Price |
$1.09 |
$1.29 |
$1.49 |
$2.59 |
| Cost* |
16¢ |
23¢ |
27¢ |
48¢ |
| Gross Profit |
93¢ |
$1.06 |
$1.22 |
$2.11 |
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*Food costs rounded to the nearest whole cent. +Fry weight in serving container.
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Selling 200 Small Servings a day generates $186 gross profit. But selling 150 Extra Large and 50 Jumbo Servings a day generates $288 gross profit – a 55% increase!
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