Social media offers you a direct line of communication with your guests before, during, and after they visit your restaurant. Make the most of this opportunity by responding to guest reviews, comments, and tagged posts. This will help establish a personal connection with your guests, encourage return business, and foster customer loyalty!
Engagement
Engage with your audience!
Build your audience
Follow guests, relevant businesses, local food bloggers, and publications (they just might follow you back!).
Make sure your guests know you're online. Post your social media handles prominently in your establishment - the handles can even be on your tabletop signs, bags, napkins, and receipts!
Encourage your guests to post about their visit, leave reviews, and tag your restaurant.
Host giveaways on your channels as a way to encourage people to follow your page and spread the word to their friends. Something like a free side of fries with their next order could be enough to excite guests!
Show your personality
- Write captions, comments, and responses with the tone and personality of your restaurant in mind
- Personalize your responses to the specific user or comment
- Let guests know who's responding to questions or reviews so they know they're interacting with a real person from your business
Social Media Platforms
Commenting
Interact with comments by responding or "liking" so guests feel heard and encouraged to interact more in the future
Direct Message
Check your Direct Message inbox as guests may use this to reach you. This is where you'll find guests tagging you in their Instagram Stories. You can repost to your own Story within 24 hours
