Instagram | Your Brand | Lamb WestonLamb Weston

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Instagram

Instagram consistently rolls out new features that make engaging with your fan base and generating local buzz for your restaurant easier. As a highly visual platform, this is where your delicious dishes can draw guests to your door using mouthwatering imagery!

Of 18-24 year olds use Instagram

Of 25-30 year olds use Instagram

Of 30-49 year olds use Instagram

Almost exclusively viewed on mobile devices.

Great for building your brand and connecting with local food bloggers.

What kind of content can I post?

Photos
Videos (under 1 minute)
Instagram Stories
Instagram Lives
Carousels (multiple images/videos)
IGTVs (long-form vertical video)
Instagram Reels (short vertical videos)

What should I post about?

Menu items
Safety practices and notices
Food/drink national holidays
Chef/employee spotlights
Contests and sweepstakes
Sharing your guests' content (with permission)

Advertising on Instagram

Business profiles on Instagram allow you to drive awareness of your restaurant by creating Instagram ads. This allows you to:

Promote your posts and Stories within the app.
Create ads through your Facebook Ad Account if they are linked.
Gain access to detailed insights about how many people see your posts and some demographic information about your followers!

Click here to learn more about advertising on Instagram

YouTube, TikTok, LinkedIn, Pinterest, and Snapchat are other social networking sites to explore, each with its own audience and key areas of expertise. However, if you're new to social media, prioritizing your presence on "The Big Three" (Facebook, Instagram, and Twitter) is a great way to get your foot in the door of social media.