Posting to your profiles regularly helps promote your business, grow your following, and keep your restaurant top-of-mind for the next time your guests are answering the age-old question, "Where should we go to eat?" When it comes to posting, there's no secret formula, but these tips will help set you up for social media success!
Posts
Best practices for posting
Scheduling
- Posting 3-5 times per week will result in higher customer engagement
- Consider using a social media management tool (there are both free and subscription-based tools out there!) to schedule your posts ahead of time. Facebook and Twitter both have features within each platform to schedule posts in advance
Social Media Platforms
Facebook
When creating a Business Page for your restaurant, Facebook offers templates for various business categories. Setting up your page using the "Restaurant or Cafe" template will organize your page so that vital information like menu items, directions to your location, special offers, and customer reviews have priority on the page.
Click here to learn more about advertising on Facebook.
Instagram
Build out a business profile and label your page as "restaurant." Be sure to include vital operational information and utilize clickable call-to-action tabs like "Call," "Reserve," and "Directions." When you start posting to Stories, create Story Highlights featuring various categories of your Stories (customer mentions, menu items, operational updates, etc.) so that new visitors can access important Stories beyond the 24-hour expiration date.
Click here to learn more about advertising on Instagram.
Twitter
Brand your page and draw instant appetite appeal through your profile and header photo. Utilize the Pinned Tweet feature to showcase something you want everyone who visits the profile to see, like information on how to order for takeout and delivery, or an exceptional review from a customer or person of influence.
Click here to learn more about advertising on Twitter.
Pro Tip
Link your Instagram and Facebook accounts to easily share posts and Stories directly from Instagram to Facebook.