LTOs are an approachable and creative way to help drive traffic, boost sales and maximize margins for your restaurant. In fact, the average LTO can help increase sales up to 20%1.
To help drive revenue growth, consider focusing on one of the three levers of LTO success:
- Building Purchase Frequency – Motivate additional visits by appealing to the loyal guests who already frequent your restaurant.
- Lifting Check Size – Raise your average check size with a premium (but profitable) LTO menu item.
- Attracting New Customers – Offer an incentive for new guests by creating a competitive promotion that stands out among other restaurants.
In determining the right ingredients for your LTO, consider using ingredients you already have on hand, including delicious Lamb Weston® fries. Our sales and profitability tools can help you choose which fries are right for your promotion. Estimate the differences in cost by cut type based on operator sales volume by downloading the Do the Math tool. And price your LTO accurately to control food costs and maximize profits with the Recipe-to-Revenue Calculator.