"I get to be around potatoes all day!" Greg Hirai has a pretty clear idea of his ideal potato. It's nicely sized and shaped, with a medium-brown skin – and it's perfect for fries. A third-generation farmer, Greg's been growing potatoes in the Snake River Valley for 20 years and has a deep understanding of the land. "Our soil is very easy to work with – it's a blend of volcanic soil and sand, which potatoes love. But you have to take care of it, otherwise it will erode and become vulnerable. We have a lot of strategies to keep it healthy."