lunch foods on a table, hand reaching for a fry and dipping it in sauce

Healthy resolutions made easy: help guests kick off the new year right

January 5, 2026

January is a pivotal time for restaurants. Guests walk through your doors with fresh resolutions and a renewed focus on health, but they still crave flavor and comfort. As a chef or restaurant owner, you can meet those expectations by embracing small, intentional changes that make healthy dining approachable without sacrificing indulgence.

The “all-or-nothing” approach to wellness often leads to burnout. Diners are looking for balance, not deprivation. In fact, 70% of consumers want healthy options that still feel indulgent, and nearly half identify as health-conscious diners, but they don’t want menus completely overhauled for health’s sake¹. By offering options that feel satisfying yet mindful, you position your restaurant as a partner in their journey rather than an obstacle. This strategy builds trust, loyalty, and repeat visits during a season when many are reevaluating their dining habits.

Balance on the plate

Start by rethinking the composition of your dishes. Pair nutrient-rich mains, like grilled seafood, lean chicken, or plant-forward bowls, with a small portion of Lamb Weston fries. Fries are a comfort food staple, and when served thoughtfully, they elevate the dining experience without derailing health goals.

A side of Lamb Weston Seasoned™ 3/8 Crinkle Cut Original Recipe fries alongside a vibrant entrée can be delicious and allow people to stay on track with their goals.

Consumers gravitate toward trusted, simple ingredients like fresh vegetables (55%) and fruits (47%) when choosing healthy dishes. Lean proteins also rank high (42%)¹. Consider highlighting these elements in your menu descriptions to reinforce health credibility.

LW301 STEALTH FRIES THIN CUT STEAK FRIES SKIN-ON PLATED WITH SHRIMP SATAY ON BOARD, PAPER BOATS, PLASTIC UTENSILS BACK OF HOUSE BOH

Sweet potato fries: a better-for-you alternative

Lamb Weston Sweet Potato Fries™ 3/8" Regular Cut fries are a menu upgrade that resonates with health-conscious guests. 62% of consumers are at least somewhat interested in sweet potato fries and 42% are very or extremely interested in them². Sweet potatoes are rich in fiber, vitamins A and C¹. Consider pairing sweet potato fries with seasonal dips, like a Greek yogurt-based sauce or a light chimichurri for added appeal.

Portioning: the chef’s secret weapon

Portion control is top of mind for guests in January. By serving fries in smaller, intentional portions, you help diners enjoy their favorites without guilt while you get more yield. It’s a win-win. Cost and value matter especially for lower-income diners. Offering smaller portions or low-cost customizations makes healthier choices feel accessible without sacrificing satisfaction¹.

Menu language matters

How you describe these options can make all the difference. Use phrases like “perfectly portioned indulgence” or “a balanced side for your wellness goals” to frame fries as part of a thoughtful dining experience. Nearly 60% of consumers actively check nutritional information, so transparency about ingredients and preparation builds trust¹.

Operational tips for success

Train your staff to speak confidently about portion sizes and healthier alternatives.

Feature sweet potato fries as a limited-time January or Q1 special to create buzz.

Bundle balanced meals: Offer prix fixe menus that pair lean proteins with a small fry portion and a seasonal vegetable side.

Promote on social media: Showcase vibrant plates with captions that celebrate balance and flavor.

B03 LAMB'S SUPREME TRIANGLE HASH BROWN PATTIES PLATED WITH SCRAMBLED EGGS, SMOKED SALMON LOX AND VEGGIES VEGETABLES

Start the year strong

Ready to refresh your menu for the new year? Start by incorporating Lamb Weston® fries into your January offerings. Whether it’s a perfectly portioned side or a sweet potato swap, these small changes can make a big impact on guest satisfaction and loyalty.into your January offerings. Whether it’s a perfectly portioned side or a sweet potato swap, these small changes can make a big impact on guest satisfaction and loyalty. Contact your fry expert today to explore products, get menu inspiration, and make bite-sized betterment easy for your kitchen.