Snake River Valley

About the region

Along the banks of the Snake River in Idaho, rows upon rows of broad green leaves soak in the warm summer sun, nourishing the potatoes below. The region’s sandy volcanic soil is rich in trace minerals, while mountain streams supply clear water to irrigation reservoirs that keep the potatoes perfectly hydrated – all in all, the Snake River Valley is a slice of potato heaven.

Sweet potato products from this region are made from sweet potatoes grown in the San Joaquin Valley area of California and the Southern Mississippi River Basin.

Meet the farmers

Greg Hirai

Hirai Farms – Wendell, ID

In Greg's part of Idaho's Magic Valley, the Yellowstone mountain snow runoff that hydrates his potatoes also supports thriving trout farms. He does all he can to keep the ecosystem strong. "We want our farmland to be sustainable for future generations. We aren't mining the soils or leaving them barren. We aren't pumping out a commodity – we're growing food and we take a lot of pride in what we do."

Nick Cummins

Black Rock Farms – Murtaugh, ID

Get Nick talking about his farms and you'll learn a lot about the quality of the soil – rich, volcanic ash – and how important the Snake River is to the farms. "We're in a high elevation desert plain, so our water sources are the lifeblood of this valley," says Nick. He's happiest out in the fields, digging up the earth and getting his hands dirty. "Once you start farming, you learn it's more than a job, it's a way of life – it'd take quite a lot of money to get you out of it."

Potatoes by Numbers

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13,000,000,000 lbs

Pounds of potatoes grown annually in the Snake River Valley


Average weight of a potato

26,000,000,000 potatoes

Number of potatoes grown

1.6M people

Idaho population



If everyone in Idaho were to eat all the potatoes grown in-state, every Idahoan would eat 14 potatoes for breakfast, lunch and dinner, every day, year-round!

All figures are approximate and are intended to reflect industry-wide grower production in region.
<h3>62% of consumers want to know where their food comes from.*</h3>

62% of consumers want to know where their food comes from.*

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*IFMA/Datassential CPP 2019/2020